Branding is a business strategy that means creating a positive perspective about your brand in the minds of consumers. In today’s digital era, of course you are familiar with the term branding. This is a term that refers to an activity to make a person or an industry known to the wider community.
In general, the purpose of branding is to produce a good image or reputation for a brand, group, or even a person. So, actually branding has various types as well as varied execution methods.
However, branding is more widely used for business needs. The reason is, branding is very useful for the industry to build market understanding so that the sales process will be easier.
In this post, we will thoroughly examine the knowledge about branding, starting from interpretation, types of branding, to easy methods for doing branding. Follow the full description below!
The definition of branding is a process of generating strong positive perceptions about products and your business, services or industries that stick in the minds of consumers by mixing elements such as logos, visual designs, missions and themes that do not change throughout marketing channels.
Simply put, branding is taken from the word brand which means brand. So, branding means building brand understanding. Branding can also be said as a form of industrial communication with targeted consumers.
The main purpose of branding is to introduce business services or products offered by the industry to consumers. Not only that, branding also aims to be a differentiator so that consumers can easily identify and differentiate our products from competitors’ products.
Branding does not only include logos, brand names, slogans, taglines, or certain colors. Branding can also be communicated through: the area or atmosphere of the store, the way staff treat customers, staff clothing (uniforms), product packaging, advertisements, and others.
Here is an example of branding:
When talking about orange-colored e-commerce. In your head, of course, the name of a brand or e-commerce with an orange color will immediately appear. From the tagline you can also get something like “Excellent Chicken”, which immediately emphasizes the KFC brand.
Meanwhile, there are many brands that sell fried chicken. Likewise with bank or airline employee uniforms which are made differently according to the brand so that they are easily recognized and differentiated from their competitors.
Quoted from the 99designs website, the following are elements or elements of branding:
The name is the first thing that you must fulfill in doing branding. Without a name, the brand will not have a clear identity and the public will definitely find it more difficult to identify it. Make a brand name that is unique and easy to remember by the public so that it continues to be known.
Every brand needs a logo. A logo is the totality of a brand’s character condensed into an easily recognizable photo. Therefore, create a logo that is unique and attractive. Then, use the brand logo on each inheritance that you have.
For example, on the web, on product packaging, social media, advertisements, business proposals, and other relics. The more people see your brand logo, the more often they will hear and understand your brand.
Color can also describe brand identity. If we pay attention, generally a brand has a distinctive color or describes the brand.
Just like a logo, you can also use this color on various heritages to describe brand identity. For example on product packaging, logos, brochures, social media, uniforms, building or building colors, and others. That way, consumers will continue to be aware of your company’s brand.